The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy
Homburg, Christian, Hahn, Alexander, Bornemann, Torsten, Sandner, PhilippVolume:
51
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0350
Date:
October, 2014
Fichier:
PDF, 341 KB
english, 2014