Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class
Zhu, Meng, Ratner, Rebecca K.Volume:
52
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0451
Date:
February, 2015
Fichier:
PDF, 750 KB
english, 2015