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Delay‐discounting rewards from consumer sales promotions
Maxwell, Sarah, Coker, Kesha K., Pillai, Deepa, Balasubramanian, Siva K.Volume:
19
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421011086900
Date:
November, 2010
Fichier:
PDF, 365 KB
english, 2010