The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay
Du Preez, Rose, Bendixen, Michael ThomasVolume:
33
Langue:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-02-2014-0031
Date:
February, 2015
Fichier:
PDF, 515 KB
english, 2015