Generic and Brand Advertising Strategies in a Dynamic Duopoly
Bass, Frank M., Krishnamoorthy, Anand, Prasad, Ashutosh, Sethi, Suresh P.Volume:
24
Langue:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0119
Date:
November, 2005
Fichier:
PDF, 269 KB
english, 2005