Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising
LaTour, Kathryn A., LaTour, Michael S., Brainerd, CharlesVolume:
43
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.811706
Date:
January, 2014
Fichier:
PDF, 413 KB
english, 2014