Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Kirca, Ahmet H., Jayachandran, Satish, Bearden, William O.Volume:
69
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.69.2.24.60761
Date:
April, 2005
Fichier:
PDF, 139 KB
english, 2005