More Than Fit: Brand Extension Authenticity
Spiggle, Susan, Nguyen, Hang T, Caravella, MaryVolume:
49
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0015
Date:
December, 2012
Fichier:
PDF, 1.58 MB
english, 2012