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Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
Subin Im, Cheryl Nakata, Heungsoo Park and Young-Won HaVolume:
11
Année:
2003
Langue:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048954
Fichier:
PDF, 3.99 MB
english, 2003