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Measuring New Product Portfolio Innovativeness: How Differences in Scale Width and Evaluator Perspectives Affect its Relationship with Performance
Schultz, Carsten, Salomo, Søren, Talke, KatrinVolume:
30
Langue:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12073
Date:
December, 2013
Fichier:
PDF, 204 KB
english, 2013