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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Bart, Yakov, Stephen, Andrew T., Sarvary, MiklosVolume:
51
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0503
Date:
June, 2014
Fichier:
PDF, 266 KB
english, 2014