Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Aguirre, Elizabeth, Mahr, Dominik, Grewal, Dhruv, de Ruyter, Ko, Wetzels, MartinVolume:
91
Langue:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2014.09.005
Date:
March, 2015
Fichier:
PDF, 1.71 MB
english, 2015