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How to Overcome Pro-Change Bias: Incorporating Passive and Active Innovation Resistance in Innovation Decision Models
Talke, Katrin, Heidenreich, SvenVolume:
31
Langue:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12130
Date:
September, 2014
Fichier:
PDF, 330 KB
english, 2014