
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John, Meyer-Waarden, Lars, Driesener, CarlVolume:
68
Langue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.06.006
Date:
February, 2015
Fichier:
PDF, 351 KB
english, 2015