
The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model
Battor, Moustafa, Battor, MohamedVolume:
26
Langue:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672570903498843
Date:
August, 2010
Fichier:
PDF, 159 KB
english, 2010