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There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
Latour, Michael S., Rotfeld, Herbert J.Volume:
26
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1997.10673528
Date:
October, 1997
Fichier:
PDF, 2.11 MB
english, 1997