
What does a negative political ad really say? The effects of different content dimensions
Chou, Hsuan-Yi, Lien, Nai-HwaVolume:
17
Langue:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260903546213
Date:
September, 2011
Fichier:
PDF, 155 KB
english, 2011