Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods
Gurumurthy Kalyanaram and Glen L. UrbanVolume:
11
Langue:
english
Journal:
Marketing Science
DOI:
10.2307/183888
Date:
January, 1992
Fichier:
PDF, 378 KB
english, 1992