Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I., Helm, Clive, Munk, JonasVolume:
29
Langue:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.811283
Date:
July, 2013
Fichier:
PDF, 229 KB
english, 2013