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Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes
Wu, D. Gloria, Chalip, LaurenceVolume:
24
Langue:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2013.852910
Date:
January, 2014
Fichier:
PDF, 312 KB
english, 2014