An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect
Lopes, Evandro Luiz, da Silva, Dirceu, Hernandez, José Mauro da CostaVolume:
26
Langue:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2014.888963
Date:
May, 2014
Fichier:
PDF, 278 KB
english, 2014