Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism
Park, Jin Seong, Ju, Ilwoo, Kim, Kenneth EunhanVolume:
29
Langue:
english
Journal:
Health Communication
DOI:
10.1080/10410236.2013.785318
Date:
July, 2014
Fichier:
PDF, 187 KB
english, 2014