Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium
Gould, Stephen J., Gupta, Pola B., Grabner-Kräuter, SonjaVolume:
29
Langue:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2000.10673623
Date:
December, 2000
Fichier:
PDF, 2.93 MB
english, 2000