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Buy Now or Buy Later: The Effects of Scarcity and Discounts on Purchase Decisions
Gabler, Colin B., Reynolds, Kristy E.Volume:
21
Langue:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679210407
Date:
October, 2013
Fichier:
PDF, 681 KB
english, 2013