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Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
Kumar, V., Umashankar, Nita, Kim, Kihyun Hannah, Bhagwat, YashodaVolume:
33
Langue:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2014.0862
Date:
September, 2014
Fichier:
PDF, 379 KB
english, 2014