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The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction
Mogilner, Cassie, Rudnick, Tamar, Iyengar, Sheena S.Volume:
35
Langue:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/588698
Date:
August, 2008
Fichier:
PDF, 544 KB
english, 2008