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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Richard E. Petty, John T. Cacioppo and David SchumannVolume:
10
Langue:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488919
Date:
September, 1983
Fichier:
PDF, 460 KB
english, 1983