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Managing Customer Relationships for Profit: The Dynamics of Relationship Quality
Storbacka, Kaj, Strandvik, Tore, Grönroos, ChristianVolume:
5
Langue:
english
Journal:
International Journal of Service Industry Management
DOI:
10.1108/09564239410074358
Date:
December, 1994
Fichier:
PDF, 74 KB
english, 1994