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An Empirical Examination of Three Machiavellian Concepts: Advertisers vs. the General Public
John Fraedrich, O. C. Ferrell and William PrideVolume:
8
Langue:
english
Journal:
Journal of Business Ethics
DOI:
10.2307/25071956
Date:
September, 1989
Fichier:
PDF, 1.39 MB
english, 1989