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The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Akshay R. Rao and Kent B. MonroeVolume:
26
Langue:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172907
Date:
August, 1989
Fichier:
PDF, 1.23 MB
english, 1989