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Exploring the link between market orientation and innovation in the European and US insurance markets
Lado, Nora, Maydeu‐Olivares, AlbertVolume:
18
Langue:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330110389972
Date:
April, 2001
Fichier:
PDF, 96 KB
english, 2001