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Explaining the product‐specificity of country‐of‐origin effects
Tseng, Ting‐Hsiang, Balabanis, GeorgeVolume:
28
Langue:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331111181420
Date:
November, 2011
Fichier:
PDF, 125 KB
english, 2011