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“I’d like to be that attractive, but at least I’m smart”: How exposure to ideal advertising models motivates improved decision-making
Sobol, Kamila, Darke, Peter R.Volume:
24
Langue:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2014.03.005
Date:
October, 2014
Fichier:
PDF, 204 KB
english, 2014