Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation
Pantano, Eleonora, Viassone, MilenaVolume:
21
Langue:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.06.007
Date:
January, 2014
Fichier:
PDF, 265 KB
english, 2014