East meets West: Toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S., Reast, Jon, Johnson, Debra, Tourky, Marwa E.Volume:
66
Langue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.05.043
Date:
December, 2013
Fichier:
PDF, 755 KB
english, 2013