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Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
Marchand, André, Hennig-Thurau, ThorstenVolume:
27
Langue:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2013.05.001
Date:
August, 2013
Fichier:
PDF, 1.33 MB
english, 2013