Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
Matzler, Kurt, Grabner‐Kräuter, Sonja, Bidmon, SonjaVolume:
17
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810875070
Date:
May, 2008
Fichier:
PDF, 219 KB
english, 2008