Product innovation and cause-related marketing success
Christos Sarmaniotis and Dr Eugenia, Dr, Christofi, Michael, Vrontis, Demetris, Leonidou, ErasmiaVolume:
32
Langue:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2012-0108
Date:
April, 2014
Fichier:
PDF, 216 KB
english, 2014