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An investigation of consumer reactions to the use of different brand names
Bhat, Subodh, Kelley, Gail E., O’Donnell, Kathleen A.Volume:
7
Langue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429810209728
Date:
February, 1998
Fichier:
PDF, 72 KB
english, 1998