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Recognising new market opportunities and selecting appropriate segments: Targeting Chinese outbound tourists
Prideaux, B., Cave, J., Thompson, M., Sibtain, J.Volume:
18
Langue:
english
Journal:
Journal of Vacation Marketing
DOI:
10.1177/1356766712461102
Date:
October, 2012
Fichier:
PDF, 312 KB
english, 2012