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The Impact of the Effectiveness of Sponsorship on Image and Memorizing: Role of Congruence and Relational Proximity
Chebli, Leila, Gharbi, AbderrazakVolume:
109
Langue:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2013.12.564
Date:
January, 2014
Fichier:
PDF, 221 KB
english, 2014