Testing the role of service quality on the development of brand associations and brand loyalty
Alexandris, K., Douka, S., Papadopoulos, P., Kaltsatou, A.Volume:
18
Langue:
english
Journal:
Managing Service Quality: An International Journal
DOI:
10.1108/09604520810871865
Date:
May, 2008
Fichier:
PDF, 98 KB
english, 2008