
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions
Nyilasy, Gergely, Gangadharbatla, Harsha, Paladino, AngelaVolume:
125
Langue:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-013-1944-3
Date:
December, 2014
Fichier:
PDF, 456 KB
english, 2014