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A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes
Yeniyurt, Sengun, Henke, John W., Yalcinkaya, GokselVolume:
42
Langue:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-013-0360-7
Date:
May, 2014
Fichier:
PDF, 455 KB
english, 2014