When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J., Lyle, Keith B., Winterich, Karen PageVolume:
26
Langue:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9276-8
Date:
June, 2015
Fichier:
PDF, 432 KB
english, 2015