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Corporate sponsorship as an image platform: understanding the roles of relationship fitandsponsor–sponsee similarity
Pappu, Ravi, Cornwell, T. BettinaVolume:
42
Langue:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0373-x
Date:
September, 2014
Fichier:
PDF, 595 KB
english, 2014