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I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking
Trump, Rebecca K., Finkelstein, Stacey R., Connell, Paul M.Volume:
26
Langue:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9280-7
Date:
December, 2015
Fichier:
PDF, 237 KB
english, 2015