Mobile marketing: A literature review on its value for consumers and retailers
Ström, Roger, Vendel, Martin, Bredican, JohnVolume:
21
Langue:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.12.003
Date:
November, 2014
Fichier:
PDF, 638 KB
english, 2014