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Threat appeal communications: The interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane, Holmes, Matthew DerrickVolume:
17
Langue:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260903234356
Date:
April, 2011
Fichier:
PDF, 149 KB
english, 2011