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Interactivity and Its Facets Revisited: Theory and Empirical Test
Grace J. Johnson, Gordon C. Bruner II and Anand KumarVolume:
35
Langue:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460754
Date:
January, 2006
Fichier:
PDF, 2.18 MB
english, 2006